Being Successful In Nigeria Is Not Worth Celebrating – Burna Boy

Posted by Gistsnaija. on 9 April, 2025 | under Entertainment
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Being Successful In Nigeria Is Not Worth Celebrating – Burna Boy

Nigerian singer Damini Ogulu, popularly known as Burna Boy, has urged his colleagues in the music industry to look beyond local success and aspire for international stardom.

He expressed his belief that achieving musical success in Nigeria is not something to celebrate.

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Burna Boy highlighted the stark contrast in monetary value between streaming figures in Nigeria and the Western world. He noted that while 1,000,000 streams in Nigeria amounts to only $300 or €400, the same number of streams can generate $3,000 or €4,000 in Western markets.

The self-acclaimed ‘African Giant’ advised his fellow artists not to be swayed by Nigerian social media polls and fans, emphasizing that such metrics would not translate into filling stadiums for artists outside of Nigeria.

On his Instastory on Tuesday, he wrote,

“Dear artist, don’t let Twitter polls and ‘Naija social media fans’ deceive you. They won’t fill up any stadium for you in any part of the world.

“1,000,000 Nigerian streams = $300\€400

1,000,000 UK streams = $3000\€4000

1,000,000 US streams = $3000\€4000

1,000,000 Euro streams = $3000\€4000

“Your song being number 1 on any platform in Nigeria is not something to celebrate. Aim higher or do other business on the side. I type with love.”