

Nigerian rapper Chibuzor Nelson Azubuike, widely known as Phyno, recently shared insights into the inspiration behind his decision to rap in his native Igbo dialect. During an episode of the “In My Opinion” podcast, Phyno emphasized how his early experiences and cultural background significantly shaped his artistic choices.
Initially, Phyno began his career by rapping in English, but he later made the pivotal switch to Igbo. He explained that this transition was driven by his desire to offer a unique perspective to the global music scene. By embracing his roots, Phyno not only highlighted the beauty of his language but also aimed to connect with a broader audience through authentic cultural expression.
His commitment to incorporating indigenous elements into his music has set him apart in the industry, ensuring that traditional Nigerian sounds reach listeners worldwide. Through his journey, Phyno continues to inspire many aspiring artists to celebrate and utilize their cultural heritage in their creative endeavors.
He said:
“Growing up, I listened to emcees that were very lyrical like the Busta Rhymes, the Jay-Zs, the 2Pacs, the Biggies and the rest. I listened to everything. I had that Western influence in my music but then at some point in my life when I was still trying to find myself, I was rapping in English, too.
“But when I got to a point where I had to make a career out of this, I asked myself a simple question, “What am I going to sell to the world? If I go to the UK, will I sell English to them? They own English language.’ If I go to America right now, I am selling Igbo to them. That’s what it’s. So you have to sell something that they don’t have. I can’t come to your country and sell what you already have. But if I sell what you don’t have, it will be unique.
“I grew up in a highlife influenced neighbourhood. I make sure that I incorporate all the influences into my music and art. I have started wearing the Igbo traditional attire because I have to look different, I have to represent my culture.”
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