Drake Sues UMG, Spotify For ‘Artificially Inflating’ Kendrick Lamar’s Diss Song

November 27th, 2024



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Drake Sues UMG, Spotify For ‘Artificially Inflating’ Kendrick Lamar’s Diss Song

Drake’s legal action against Universal Music Group and Spotify raises significant questions about the practices within the music industry regarding streaming and promotion. The allegations include claims of using bots and payola to manipulate streaming numbers, which could have serious implications for both companies if proven true.

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This case follows a broader trend where artists and labels are increasingly scrutinizing the legitimacy of streaming numbers, particularly as these metrics have become crucial for revenue and reputation in the music business. The outcome of such legal proceedings could set precedents regarding the fairness and transparency of streaming services and how they interact with labels.

Drake’s petition likely aims to seek both financial compensation and changes in practices that he believes unfairly disadvantage his music. It will be interesting to see how this case unfolds and what evidence is presented to support these claims.

 

“UMG did not rely on chance, or even ordinary business practices,” the lawyers claimed.

“It instead launched a campaign to manipulate and saturate the streaming services and airwaves.”

The filing claimed that the track, which amassed 96 million streams in just seven days, reached number one on the US charts and became a top 10 radio hit, was licensed to Spotify at a 30% discount in exchange for promotional boosts and user recommendations.

Additionally, Drake has filed a separate lawsuit in Texas, alleging defamation against UMG.

This filing asserted that UMG was aware that “Not Like Us” falsely accused him of pedophilia but still chose to distribute the track.

In response, a UMG spokesperson dismissed the allegations as “offensive and untrue.”

“The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue,” they said.

“We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.”

Both Drake and Lamar have had long-standing relationships with UMG, with Drake associated with Republic Records and Lamar with Interscope, both of which are owned by UMG.



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